Rochas & Juremi Foundations hold outreach at Karonmajigi community, Abuja
On a bright weekend in Abuja, Amen Rochas marked his birthday not with a private party but with an outreach to the Karonmajigi (Karon-Majigi) community — a long-standing beneficiaries’ hub for the Rochas Foundation. In partnership with the Juremi Foundation, the birthday celebration took the form of a humanitarian visit that combined immediate relief with sustainable empowerment for internally displaced persons (IDPs) and persons with disabilities.
The event brought together members of the Okorocha family, staff and volunteers from both foundations, and community leaders. Organizers distributed food and cash support, and delivered longer-term empowerment items — including motorcycles, sewing machines and starter toolkits — aimed at helping beneficiaries develop small businesses and steady incomes rather than only receiving one-off aid. The outreach also included moments of music and dancing that lifted spirits and fostered community connection.
Amen reflected on why he chose to celebrate his birthday this way, saying the Karonmajigi community has been part of his outreach efforts for years and that the decision to mark the day among the less privileged “reaffirmed [his] commitment to promoting compassion and shared humanity.” He recalled how even after the team donated ₦1 million, some community members spontaneously contributed small amounts to help one another — a gesture he described as a moving display of unity.
Leaders from the community and disability advocacy groups thanked the foundations for sustained support. Officials noted that the Rochas Foundation’s initiatives in the area extend beyond handouts: past programmes include skills training (television repair, shoemaking, welding, basic ICT) and promises to invest in infrastructure such as schools or skills centres — efforts intended to create lasting impact for residents. Community representatives praised the decision to deliver both immediate relief and tools for independence.
The Juremi Foundation — which celebrated alongside Rochas Foundation for the occasion — used the outreach to highlight its own work and commitment to grassroots empowerment. Social posts from both foundations and onlookers captured the warmth of the day: beneficiaries receiving gifts, volunteers coordinating distributions, and families celebrating together. The visible partnership emphasized how collaboration between charities can multiply positive outcomes in vulnerable communities.
Why this matters: Outreach events tied to personal milestones like birthdays can galvanize resources, attract publicity, and build deeper ties between benefactors and communities. In this case, the combination of donations, tools for trade, and ongoing training points to a strategy that seeks to alleviate immediate need while also creating pathways for economic self-reliance. Local voices at Karonmajigi described the outreach as both joyful and pragmatic: it restored dignity and aimed to sustain livelihoods.
